White Gold of the Desert Intense Moisture - Firming Cruelty Free Camel milk has been known for centuries as "Desert Gold", and recognized by women for its many unique and amazing beautifying properties. The Bedouin of Arabia have understood the curative powers of Camel milk for thousands of years and traditionally used camel milk as a cure for many skin ailments and as protection from the scorching desert sun. Camel milk contains age defying Alpha and Beta Hydroxy acids (known to plump skin and smooth fine lines) and Essential Fatty Acid Linoleic (known for moisture retention). Camel milk is rich in Vitamin A (collagen stimulator) and has 5 times the Vitamin C (a natural anti-oxidant) of cow's milk. The deeply moisturizing lanolin in camel's milk, provides a calming and soothing effect on the skin and is beneficial for all skin types. The naturally occurring immune properties and anti-bacterial agents in camel milk have prompted clinical studies to further our understanding of all of the benefits camel milk can provide. Bedu products also contain botanicals that are indigenous to the Middle East and widely acclaimed for their medicinal value.