Rum Punch from Anastasia Beverly Hills is a full-pigment matte lipstick that pours on bold, true color with a velvety-soft, featherweight finish. Crafted for all skin tones and sensitive lips, this vegan, cruelty-free shade delivers long-lasting, comfortable wear without the harsh dryness often associated with mattes.

What makes Rum Punch stand out

• Rich, true-matte color payoff: A bold, saturated shade that dries to a flawless, non-glossy finish without highlights or shimmer.
• Featherweight, comfortable wear: A weightless feel that glides on smoothly and stays comfortable from morning to night.
• Creamy glide for full coverage: Dimethicone and Nylon-12 create a smooth, even application so you get precise shape with minimal effort.
• Protective and conditioning blend: Antioxidants from Tocopheryl Acetate (Vitamin E) and a conditioning antioxidant blend shield lips from free radicals while helping maintain moisture. Caprylic/Capric Triglyceride and Beeswax soften and retain moisture for a supple lip surface.
• Clean beauty you can trust: Free from parabens, phthalates, sulfates, mineral oil, alcohol, talc, and synthetic fragrance. Dermatologist-tested, vegan, and cruelty-free.
• Professional-grade color for daily use: A reliable, everyday shade that delivers studio-finish results without compromise.

Why this lipstick works for you

Rum Punch is designed for anyone who wants a bold lip that comfortably wears all day. The formula targets common matte concerns—chapped or drying lips—by combining conditioning ingredients with antioxidant protection. The result is a lipstick that applies evenly, looks saturated in a single pass, and settles into a true matte without accentuating texture or dryness.

Ideal use cases

• Day-to-night versatility: Start with a clean, exfoliated lip, apply for daytime polish, then deepen the color with a second layer for evening drama.
• Every skin tone and lip type: The shade is formulated to flatter a wide range of complexions, including sensitive lips.
• Makeup artist staple: Its reliable color payoff and comfortable wear make it a go-to choice for shoots, events, or daily clients.

How to use for the best result

1. Prep lips with a gentle scrub to create a smooth canvas, then lightly pat on a minimal layer of balm if your lips feel dry.
2. Start at the center of the upper lip, glide outward toward the corners for even coverage, and repeat on the lower lip.
3. For fuller coverage, apply a second coat once the first layer sets—this deepens the color without adding heaviness.
4. Blot lightly or layer with a lip liner that matches Rum Punch to extend wear and define the edges for a more precise finish.

Shade profile and durability

Rum Punch delivers a bold, classic lip look with a matte finish that doesn’t leave lips looking dry or cracked. The pigment is crafted from iron oxides and titanium dioxide, ensuring intense color depth that remains true as it wears. Expect long-lasting color that fades gracefully rather than turning ashy or uneven, helping you maintain a polished look throughout your day.

Formulation and safety highlights

This lipstick is a clean, dermatologist-tested option that aligns with vegan and cruelty-free standards. It’s free from parabens, phthalates, sulfates, mineral oil, alcohol, talc, and synthetic fragrance, reducing potential irritants for sensitive lips. The inclusion of Tocopheryl Acetate provides antioxidant protection, while Caprylic/Capric Triglyceride and Beeswax contribute to moisture retention and a smooth lip feel from swipe to swipe.

Product specifics

• Shade: Rum Punch
• Finish: Matte (true matte with velvety softness)
• Texture: Creamy glide for full coverage without heaviness
• Net weight: 3 g
• Origin: Made in the USA
• Ethics & Safety: Vegan, cruelty-free, dermatologist-tested

Elevate your everyday makeup with Rum Punch—a matte lipstick that pairs bold color with comfort, clean ingredients, and a finish that photographs beautifully. It’s the dependable, pro-grade shade you’ll reach for again and again.