‘A magazine cultivating olfactive curiosity’

Nose is a new open bound magazine bringing some long overdue attention to our sense of smell, inviting readers to smell both avidly and intentionally through a series of essays, interviews and editorials.

This sophomore edition—themed ‘Primed’ and printed on a blend of thick matte and glossy paper stock—hones in on the potent yet ineffable nature of scent to conjure thoughts or feelings inaccessible through any other medium, and recognises that despite scent often being conflated with truth, in reality what we smell is dependent on past experience and anticipation. As the team asserts in their editorial: ‘Rather than treating scent’s elasticity as a weakness, we see it as a ground for meaning, where priming becomes a source of richness.’

Inside, Lauryn Wylde—an expert in the common ground between scent and psychology—explores smell as our most intuitive and ancient language, a candid experiment takes place with the aim of uncovering the influence of what we see on what we smell, and an interview with the founders of ‘Scent of Connection’ delves into their new smell led dating project. Elsewhere, a whole host of contributors offer their ‘two scents’ on all things olfactory and Allegra Samsen pens a poem titled ‘I Stink’.