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Bernard Villemot's Bally campaign from the 1960s and 70s is considered some of the finest commercial art ever produced — a series of posters that reduced the human figure to pure form and colour, creating images of extraordinary elegance for a Swiss shoe brand. Bally Rocks is one of those campaigns: Villemot at his most graphic, where the shoe is almost incidental to the composition. Advertising that became fine art by being better than fine art.
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