Shiseido Uplifting and Firming Advanced Cream Enriched is an age-defying expert ideal for dry skin providing a +28% more lifted, firmer and brighter look in only a week. Featuring Japanese expertise in neuroscience, this rich cream is 4 times more efficient than before, helping boost skin self-regeneration.

Patented SafflowerREDTM activates skin's self-regeneration by boosting its invisible network, helping it to target deep wrinkles and sagging. Grown in Japan on the exquisite lands of Yamagata, Japanese Mogami flowers provide high-quality ingredients. Lasting and visible results are guaranteed by ReneuraRED TechnologyTM.

In only 4 hours: +75% more hydrated. In just 1 week: +28% More Lifted, Firmer & Brighter look. After 8 weeks: +49% More Lifted, Firmer & Brighter. Best for dry skin. Dermatologist-tested. Non-comedogenic.

Rich texture and mobile fragrance with the sumptuous and elegant scent of the Japanese noble orchid. New refillable solution reduces plastic waste by up to 79%.

How to use: Apply each morning and evening after serum and before eye cream. Take two pearl-sized drops with the enclosed spatula and place on the five areas of the face. Smooth over the face, starting with the wider areas such as the cheeks and forehead and working from the centre of the face outward. Repeat 2-3 times for each area.